Two announcements today, and they're both about the same thing: making 5AM easier to say yes to.
First: every paid plan just got dramatically cheaper. Not a sale, not an introductory rate — the new regular prices.
Second: referrals are live. Every account now has a personal code that gives friends 25% off for a full year.
Updated September 18, 2026: the table below describes web monthly prices in USD. App Store prices and regional billing terms can differ. See current pricing and AI allowances and the final checkout terms. Referral eligibility and remaining redemptions are shown in the subscription flow.
The new prices
| Plan | Storage | Was | Now |
|---|---|---|---|
| Free | 5 GB | $0 | $0 |
| Standard | 100 GB | $19.99/mo | $4.99/mo |
| Premium | 1 TB | $49.99/mo | $14.99/mo |
| Ultra | 10 TB | $299.99/mo | $99.99/mo |
That's 75% off Standard, 70% off Premium, and 67% off Ultra. Premium includes AI Characters and Ultra includes AI Playground. Semantic search is available across plans, but indexing and queries use AI credits or provider-billed usage on your own Gemini key; access to the feature does not mean unlimited free AI requests.
Why? Because our costs came down as we grew, and we'd rather grow with more of you than keep the margin. A terabyte of your life's photos and videos — organized, searchable, editable, shareable — for less than a streaming subscription felt like the right place to land.
Existing subscribers: check your subscription page and next invoice for the price and effective date that apply to your account. Web and app-store subscriptions are managed by their respective billing providers; this announcement does not establish that every historical subscription migrated on the same date.
Bring your friends: 25% off for 12 months
Starting today, every 5AM account has a personal referral code. Give it to a friend and they get 25% off any paid plan for their first 12 months — Standard for $3.74, Premium for $11.24, Ultra for $74.99 a month, for a whole year.
How it works:
- Open Settings → Subscription and find your referral code — it looks like
5AM-XXXXXXXX. - Share it however you like: copy the ready-made link (the code applies itself at checkout, and it even survives the sign-in step), or send invites by email right from the page.
- Your friend picks a plan, the discount shows up before they pay — they'll see exactly what their first payment will be — and it keeps applying automatically for 12 months.
A few honest fine-print items, because we'd rather put them here than surprise anyone: referral discounts are for new subscribers taking their first paid plan, and each personal code is good for up to 5 friends. After that, you've officially run out of friends we can subsidize — congratulations.
Promo codes, while we're at it
The referral flow is built on a more general piece of machinery that's also new: the subscription page now has a promo code field. If you have a code — from a referral, a campaign, or somewhere we haven't announced yet — enter it when picking a plan and you'll see the discounted price inline, down to the cent, before you commit. Review the final checkout total, including applicable taxes, currency, discount eligibility, and billing period before confirming payment.
The short version
Storage for a decade of your work now starts at $4.99 a month, your friends get a year at 25% off, and existing subscribers can check their next invoice for the applicable rate. Head to your subscription page to grab your referral code — or, if you've been waiting for the right moment to upgrade, this is the one we'd pick.
